Mention Lenovo and you’ll see dazzling smiles flit across the faces of your Chinese friends. This is a brand Chinese consumers associate with class and it controls the largest share of China’s booming PC market. The company develops and manufactures notebook computers, tablet PCs, cell phones, workstations, servers, storage devices, software and provides a wide range of electronic-based services.
The world’s fourth largest PC maker, the Lenovo Group acquired IBM’S personal computing division- IBM PC for 1.7 billion USD in 2005, setting the benchmark for the PC market in China and marking it as a fierce competitor against leading multinational brands. In January of this year, Lenovo formed a joint venture with Japanese PC maker NEC to establish the Lenovo NEC Holdings registered in the Netherlands. It reported the first ever double-digit global market share (10.2 percent) between the fourth quarterly reports of 2010, and reaching a record high 8.8 percent global market share for the fiscal year. This success is reflected in the Group’s 2010 sales which increased 11.4 percent to over 16.605 million USD. The Lenovo Group is optimistic about its future earnings and anticipates annual revenues of 21.6 billion USD for the 2011 fiscal year.
Be on the look out for Lenovo’s user friendly all-in-one desktop. The model is great for users who like fewer wires and desktop devices – and with the Lenovo Enhanced Experience 2.0 feature, the system posts a reported booting time 20 seconds faster than other computers. The company’s cell phone, LePhone, rivals Apple’s iPhone selling for remarkably half the price of the popular mobile, so consumers looking for a quality phone similar to the iPhone but with a cheaper price tag can rest assured. Other sought-after innovations include the tablet PC LePad, ThinkPad Edge, ThinkPad X100e, ThinkCentre M90, ThinkCentre family (featuring Intel’s new core processors) and the ThinkCentre A70z that occupies 70 percent less desk space than the traditional desktop and monitor. Lenovo plans to introduce two tablet PCs into the US market this summer.
