Famous for household appliances such as residential and commercial air conditioners, washing machines, microwave ovens, refrigerators, electric warmer & fans, vacuum cleaners and a host of white goods, the Midea brand is among the top five home appliances manufacturers in the world. With 15 domestic production bases, 60 overseas branches and exports to more than 200 countries worldwide, the company is noted for its commitment to producting energy efficient and environmentally friendly products. Midea currently has a workforce of more than 110,000 employees and over 1,000 related enterprises with an annual production revenue of nearly 1 billion USD.

In 1998 Midea acquired Toshiba-Macro and after acquiring Hualing and Royalstar went further to sign a joint venture with Toshiba Carrier in 2004. In 2005 it acquired the Chunhua Vacuum Cleaner “Little Swan” and in 2008 signed another joint venture. In 2009 the company invested over 400 million USD on research and development where over 15,000 engineers are cranking out an average 600 new products a year. The company’s net profit shot up 69.24 percent year-on-year in 2010 to 3.3 million RMB (476 million USD) with total operation scale exceeding 100 billion RMB. In March this year, the company signed a two-year agreement with British Telecom for a series of multi-protocol label switching to provide services to 10 overseas branches in Germany, Spain, Italy, US, Canada and Mexico among others. Aside from its endeavours in household appliances, the company is also involved in real estate, logistics and other large-scale comprehensive modern enterprises.