The Creative Life (TCL) brand’s primary products include television sets, air conditioners, electric lighting, DVD players, GSM & CDMA mobile phones, home appliances and other gadgets just to name a few. Its next generation product line includes Android-based smart phones, Internet TVs and 3D LED TVs.

What is interesting about this brand? It’s the only brand that delivers television products powered by all 3D display technologies. The 3D LED TV is said to include a series of technologies that reduces glare using a combination of polarised and natural light. The Huizhou-based company is the sixth largest television manufacturer in the world. In 2004, TCL entered into a joint venture with French TV manufacturer Thomson to produce TVs and DVD players for the global market. In 2004, the company entered into another joint venture, this time with Alcatel, to manufacture mobile phones but ceased using the Alcatel name to the much preferred TCL brand. It employs more than 50,000 people globally in over 80 operations including 18 R&D centres, 20 manufacturing bases and more than 40 sales offices worldwide. Its research areas include flat screen technology, video and graphic processing technology, digital TV technology, 3G mobile communication technology and a host of others. The company’s total revenue for the 2010 fiscal year amounted to 51.8 billion RMB, representing an increase of 17.1 percent over the previous year and a gross profit of 772 million RMB.

The list could on and on, but these are the brands have that have set the benchmark for competitors in local and multinational markets for white goods appliances by building on their trusted brand names. For expat consumers who are still doubtful about the quality and durability of local Chinese brands, the upcoming 2012 China Consumer Electronic Fair to be held in Shenzhen is a fine opportunity to acquaint yourselves with these and other consumer electronic brands popular in China.