Hisense is well known for its chain of consumer electronic appliances, with product lines ranging from television sets, LCD monitors, mobile phones and air conditioners to washing machines. It operates 13 domestic manufacturing facilities and retails its products under five brand names including: Hisense Kelon, Hisense Roshen, Hisense SAVOR and Hisense-Hitachi. It also provides services like product design, property management, IT services, pattern making and moulding for fibre optical transceivers and intelligent traffic management systems. Commanding a workforce of more than 60,000 employees worldwide, Hisense has over 300 sales companies and more than 60,000 service outlets across China. It ranks number one on the mainland for flat screen TVs.

The brand is recognised as a top 10 player by global institutions like Euromonitor and the Consumer Electronic Association – partnering with multinationals such as IBM, Hitachi and Whirlpool for the development and marketing of air-conditioners, refrigerators and information technology. The company reported sales revenue of 63.74 billion RMB (9.5 billion USD) for the 2010 fiscal year, an increase of 13.85 percent over the previous year.

It is interesting to note that Hisense was the first brand to introduce Smart TVs, 3D TVs and other high end products. As of 2009, the company had applied for 5,179 patents of which 4,009 had been authorised. It reportedly participated in creating three international standards and 145 national and industrial technical standards.

For nursing mothers, Hisense’s Baby Sense Respiratory Movement Monitor is a highly sensitive non-touch device that monitors breathing and movements as your baby sleeps and alerts parents and caretakers of any irregularities. However, parents should bear in mind that the device cannot take any action beyond sounding an alarm.